The number of mobile phones users’ tips to reach 4.68 billion this year. It is possible to use mobile phones for a wide variety of purposes. Thus, applications on the leading app stores like the Apple App Store and the Google Play Store rise. With the competitive app, markets come thousands of applications with compromised quality.
An essential element of an application is its user experience. For any publisher planning to design an app, understanding UX is imperative. When evaluating an app, both user experience and UI factors are of primary importance. A great app user experience results in successful revenue generation. It happens via exceeding customers’ expectations. There are many mobile app development services available to help you enhance your business value.
This series discusses some of the best tips an app designer might overlook before executing the implementation.
Ensure accessibility
No matter what kind of app or website you use, accessibility is critical. UX design can directly lead to tremendous success. Your only task is to customize its design to match the services you intend to present in an app. Having the main factors on the main screen will appeal to users. Once you complete planning, please keep it simple and easy to navigate. Further, choose content that is simple and accessible to everyone and facilitates engagement for people who have different interface needs (disabled people).
Insist on action
Include a prominent call to action (CTA) button in your app or website. Making it accessible to the users and covering the negative space will make the app more appealing to users.
Easy navigation options
Since the mobile layout is different, there should only be one menu option with symbolic links. Create simple navigation because app users dislike complex navigation. The phrase “Less is more” is probably famous, so this approach works well with the limited screen space of a mobile phone.
Consistency in App Design
Consistency in UX design ensures that users are working with the same application. Your logo and header design will let users know they’re on the right track with your app. Also, consistency in navigation will improve the user experience. A non-conventional design will lead to a less intuitive app, and the user will be frustrated. It is crucial to follow the conventions in design to keep consistency.
Eliminate unnecessary visuals
A cluttered app makes it challenging to view visual content or links. Your app should be easy to navigate. Thus, each interactive element needs to pop up clearly to enhance UX.
Create simple content
Make your text easy to understand for the audience. It might not interest users to bloat the design with unnecessary colors and texts. Minimize your approach with a minimal approach. Ensure that your content is both readable and creative.
Create Animated Transitions
Moving from one page to another with animated transitions is another effective way to create a seamless flow—in-app users like the animation when they complete an action.
There are several critical practices to successful animation implementation listed below:
- Make animations dependent on user actions.
- To make the helpful animation, it should explain how to act.
- in your app, a single or two animations are acceptable but don’t overload it with them
Quickly Find Results
Make it easy for your users to find what they need quickly to meet their needs and drive conversions. Barcode scanning and keyword searching are some of the search strategies you can incorporate into your app. Conversion rates will skyrocket if users can use filters. And search to find what they’re looking for. This method helps users find their required features. So, the search integration must not filter down to zero results.
Ensure Security and Credibility
A user may download an app and confront a long list of permissions. That needs acceptance by users before moving forward. Apps can request credit card information without having an e-commerce function integrated into them or request access to your photo gallery without asking for it explicitly.
A mobile app’s trust and comfort level are directly related to overall brand loyalty. Hence, allow your users to control how their personal information is shared within a mobile app by providing transparent permission policies.
You can increase the confidence of your users by clearly outlining your business policies and practices. Especially for a retail app, you should include a link to your privacy page. It is essential to display trustworthy badges of security on your website, mainly when users provide personal or financial information to you.
Launch a test before you launch
You can quickly determine the relevant issues and issues related to your app after analyzing the users’ behavior. Although it may be time-consuming, you will gain a deeper understanding of your customer’s needs.
In conclusion
When you consider the above tips when designing your app, you can enhance the user experience. As long as the users are satisfied, you are on your way to generating significant revenues and paving your way to success.
